An emotional story by 60 Minutes about homeless kids living in cars in Florida sparked $1 million in donations after the story aired. In fact, the outpouring was so unexpected, that 60 Minutes re-aired it.
“We’ll do several updates a year, but it’s not exactly common,” said 60 Minutes spokesman Kevin Tedesco. “But in this case, within two weeks there has been a large enough outpouring of offers to help that we felt we needed to let our audience know.”
This is a great example of the power of journalism to drive giving. Imagine the multiplier effect if giving was enabled from journalism itself, distributed across local markets across the county?